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Global Luxury Goods Retailer

95% Accuracy in Counterfeit Detection with AI Vision

95%

High Accuracy in Counterfeit Detection

68%

Faster Product Verification

100%

Complete Product Traceability

Leveraging a Unified Data Platform for Rapid Innovation for Dr. Reddy’s

About the Client

The client is a global luxury goods retailer recognized for its premium craftsmanship and exclusive product lines. With a presence across international markets, the brand faced growing challenges in maintaining product authenticity and consumer trust. As counterfeit risks increased and manual verification slowed operations, the company sought a smarter, AI-based solution to automate authentication and strengthen brand protection. 

Unveiling Success

Reinforcing Brand Integrity through Smart Authentication

The brand’s manual product verification process was time-consuming and inconsistent across regions. Counterfeit goods circulating in secondary markets further threatened customer confidence and profit margins. To overcome these issues, the client aimed to modernize its verification system using AI vision and blockchain technology—creating a transparent, traceable, and efficient process for authenticating high-value products. 

Client's Challenges

  • Struggled with manual and inconsistent verification of high-value returns, leading to delays, errors, and lack of standardization. 
  • Faced growing counterfeit risks in secondary and grey markets, which eroded customer trust and caused significant revenue losses. 
  • Encountered time-intensive authentication and audit workflows that consumed valuable resources. 

Our Solutions

  • Trained FLIP to perform computer-vision-based product authentication using image recognition 
  • Embedded blockchain-based provenance tracking for transparent product traceability 
  • Deployed Karl to automate real-time verification during returns and resale operations 

Tools and Technologies Deployed

Kanerika FLIP logo
Karl – Smart Data Analysis

Business Outcomes

Strengthening Trust and Operational Agility

  • Enhanced Product Authentication 

The AI-driven system achieved high accuracy in counterfeit detection, improving confidence among customers and retail teams. 

  • Accelerated Verification Cycles 

Automation reduced the verification time significantly, enabling faster return approvals and product clearance. 

  • Complete Lifecycle Traceability 

Blockchain integration provided a secure and transparent record for each product’s journey from creation to resale ensuring accountability and compliance. 

 

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Why Kanerika?

Kanerika is a premier provider of data-driven software solutions and services that facilitate digital transformation.

Specializing in Data Integration, Analytics, AI/ML, and Cloud Management, Kanerika prides itself on its expertise in employing cutting-edge technologies and agile methodologies to ensure exceptional outcomes. With a proven track record across various industries, Kanerika maintains rigorous quality standards, backed by ISO 27701 & 27001 certification, SOC II, and GDPR compliance.

We are also CMMi Level 3 appraised, further accentuating our commitment to quality service delivery. As a partner of Microsoft, Databricks, AWS, and Informatica, Kanerika’s commitment to innovation and strong partnerships positions it at the forefront of empowering businesses for growth. Moreover, recently Kanerika was recognized as the preferred Microsoft Fabric partner and is uniquely positioned to access the Microsoft resources for its various enterprise product implementations.

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