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Analytics lead presenting customer metrics on a dashboard screen to a team, representing a churn prediction review

Customer Churn Prediction: How to Build a Model Your Team Can Act On

TL;DR Customer churn prediction is a model that scores each customer’s chance of leaving within a set window, so your team can act before they go. Build it in a fixed order. First agree the churn label, then build features only from data that existed on the prediction date. Start with logistic regression and move to gradient boosting once that

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