Meet the Author

Gaurav Varma is a seasoned product marketer and strategist with over 25 years of experience helping B2B SaaS companies grow and differentiate in competitive markets. As the Chief Marketing Officer at Kanerika, he leads global marketing initiatives that combine data-driven strategy with creative storytelling. His expertise spans product marketing, market research, competitive intelligence, and demand generation. Gaurav is passionate about building brands that connect meaningfully with their audiences and deliver measurable business impact.