Generative AI is rapidly transforming the world of data analytics, enabling businesses to automate tasks, generate valuable insights, and create predictive models with ease. A significant development in this space was Salesforce’s recent acquisition of Informatica for $8 billion , signaling the growing reliance on AI to enhance data management. This move allows Salesforce to integrate Informatica’s data classification and cleansing solutions into its Agentforce platform, empowering smarter, AI-driven decision-making across industries.
This strategic acquisition underscores the growing importance of generative AI in data analytics. Generative AI technologies are increasingly being utilized to automate data processing tasks, generate predictive models, and uncover insights from complex datasets. As organizations seek to leverage AI for enhanced decision-making and operational efficiency, the integration of generative AI into data analytics workflows is becoming a pivotal focus.
In this blog, we’ll explore how generative AI is reshaping industries, with a focus on the tools, trends, and real-world use cases that are leading this transformation.
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What is Generative AI in Data Analytics? Generative AI in data analytics refers to the use of advanced artificial intelligence techniques, such as machine learning and deep learning, to automatically generate insights, create models, and even produce synthetic data based on existing datasets. Unlike traditional AI, which is often focused on classifying or identifying patterns in data, generative AI goes a step further by creating new data points or predictive models that can help businesses make decisions, forecast trends, and optimize processes.
How It Works: Generative AI in data analytics uses machine learning models to automatically analyze large datasets, identify patterns, and generate insights. These models, especially deep learning algorithms, learn from historical data and use that knowledge to make predictions, uncover trends, and even create new data points.
The process generally follows these steps:
1. Refinement: The model continuously improves through feedback loops, where new data helps to fine-tune the model’s performance, making it more accurate over time.
2. Data Collection : Raw data from various sources (e.g., databases, sensors, or user inputs) is gathered and pre-processed.
3. Model Training
4. Insight Generation : Once trained, the model can analyze new data and generate insights, such as predictions or recommendations, by applying the learned patterns.
The Role of Generative AI in Big Data Generative AI plays a crucial role in big data analytics by helping businesses manage and extract insights from vast amounts of data. The complexity and volume of big data often make traditional methods of analysis slow and inefficient. Here’s how generative AI is transforming the landscape:
1. Data Synthesis and Augmentation
Generative AI can create synthetic data that mimics the characteristics of real-world data. This is especially useful when dealing with data scarcity or when privacy concerns limit the availability of real datasets. For instance, in sectors like healthcare, where patient data is sensitive, AI can generate synthetic datasets to train models while adhering to data privacy regulations.
2. Automated Data Cleaning and Preprocessing
Big data often comes in messy forms, with missing values, inconsistencies, and duplicates. Generative AI can automatically clean and preprocess data, saving significant time and effort for data scientists. By detecting patterns and correcting errors in large datasets, it ensures that the data is more accurate and usable for analysis.
3. Advanced Pattern Recognition
Generative AI can uncover hidden patterns and relationships within large datasets, offering deeper insights than traditional analytic methods. This ability is particularly useful in big data environments, where complex, multi-dimensional data can be overwhelming to analyze manually.
4. Scalable Insights Generation
With the ability to process massive datasets quickly, generative AI enables businesses to generate real-time insights from big data streams. This is crucial for industries like finance or healthcare, where decisions based on outdated data can be costly or even dangerous.
5. Enhanced Predictive Modeling
Generative AI’s role in predictive analytics becomes more significant with big data, as it can create complex models that factor in large volumes of diverse data points. This allows businesses to not only understand historical data but also forecast future trends with high accuracy.
6. Improving Data Privacy and Security
With the increasing concern over data privacy and security , generative AI helps mitigate risks by generating synthetic data for model training. This synthetic data can mimic real data closely, allowing organizations to use large datasets for analysis without exposing sensitive information.
Key Trends in Generative AI for Data Analytics Generative AI is rapidly transforming data analytics, introducing innovative approaches to data processing, insight generation, and decision-making. As we advance through 2025, several key trends are shaping it:
1. Integration of Generative AI with Data Platforms
Leading data platforms are embedding generative AI capabilities to enhance analytics workflows. For instance, Snowflake’s partnerships with OpenAI and Anthropic have bolstered its platform’s appeal to businesses building AI applications, reflecting a broader trend of integrating AI into data ecosystems .
2. Rise of AI-Powered Agents
The emergence of generative AI-powered agents is revolutionizing data management and business intelligence. These agents automate complex tasks, provide real-time insights, and facilitate decision-making processes, significantly enhancing operational efficiency.
3. Focus on Data Governance and Ethics
As generative AI becomes more prevalent, organizations are placing greater emphasis on data governance and ethical considerations. Ensuring data privacy , transparency, and accountability is crucial to maintain trust and compliance in AI-driven analytics.
4. Adoption Across Multiple Business Functions
The adoption of generative AI is expanding beyond IT departments into various business functions. According to McKinsey, 71% of organizations reported using generative AI in at least one business function, with significant applications in marketing, product development, and service operations.
5. Emphasis on AI Training and Skill Development
With the increasing integration of AI technologies, there is a growing need for AI training and skill development among employees. Organizations are investing in tailored AI training strategies to enhance employee proficiency and foster a culture of innovation.
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Real-World Use Cases of Generative AI in Data Analytics 1. Personalized Recommendations in Retail Generative AI is used in retail to analyze vast amounts of customer data (including browsing behavior, past purchases, and demographics). The AI then generates recommendation models that suggest products tailored to each individual. This leads to dynamic, real-time product recommendations.
Application:
Amazon uses generative AI to suggest products based on a user’s past browsing and purchase history. The AI also adapts in real-time based on new data to suggest products that customers are more likely to buy.
2. Predicting Patient Outcomes in Healthcare Generative AI is applied to patient data to predict health outcomes and generate forecasts about potential risks (like future disease development or complications post-surgery). Additionally, it models patient data over time, using historical health records to create predictions for treatment planning.
Application:
Mount Sinai Health System in New York uses generative AI to predict patient outcomes and help doctors personalize treatment plans for chronic conditions. The AI predicts which patients are at higher risk of hospital readmission and assists in preventive care planning.
3. Fraud Detection and Risk Mitigation in Finance In the finance sector, generative AI analyzes transactional data to identify patterns and detect fraudulent activity. By training on historical data, the AI generates models that flag suspicious activities in real-time and help reduce financial risks.
Application:
HSBC uses generative AI for fraud detection by analyzing transactional data for unusual patterns that suggest fraudulent activity. Furthermore, the AI models are continuously trained on new data, which helps improve fraud detection accuracy and reduce false positives.
4. Customer Segmentation in Marketing Generative AI analyzes customer behavior and interaction data to automatically generate segments or groups based on patterns in purchasing, preferences, and browsing habits. This segmentation helps companies target specific groups with tailored messaging and campaigns.
Application:
Netflix employs generative AI to analyze user behavior (e.g., what they watch, how long they watch) and generates personalized content recommendations for users. Additionally, it segments users into groups for more targeted content promotion.
5. Predictive Maintenance in Manufacturing Generative AI is used in manufacturing to predict equipment failure and schedule timely maintenance. AI models analyze sensor data from machines, identifying patterns that suggest potential failures before they occur, minimizing downtime and optimizing maintenance schedules.
Application:
Siemens uses generative AI for predictive maintenance on industrial equipment. The AI continuously monitors data from equipment sensors, predicting when a machine is likely to fail and scheduling maintenance automatically before the failure occurs.
DataRobot is an AutoML platform that automates the process of building, training, and deploying machine learning models . Additionally, it uses generative AI to create predictive models and generate insights from data, therefore enabling businesses to forecast trends without the need for deep technical expertise.
Key Features :
AutoML : Automates the entire machine learning workflow—from data preparation to model training, selection, and deployment.Predictive Analytics : Uses AI models to make data-driven predictions, such as forecasting sales, identifying risks, and predicting customer behavior.Explainable AI : Provides transparency by explaining how models make predictions, which is crucial for building trust in automated decisions.Integration with Cloud Platforms : Works seamlessly with cloud platforms like AWS and Azure , allowing for easy scaling and model deployment in the cloud.
Power BI is a business intelligence (BI) tool by Microsoft for visualizing data and generating interactive reports. In addition, it integrates generative AI features that allow businesses to automatically generate insights and predictive models directly from their data.
Key Features :
Natural Language Queries (NLP) : Allows users to ask questions in plain English (e.g., “What were my sales last quarter?”) and get instant visualizations.AI-Powered Insights : Automatically detects patterns, trends, and outliers in data, highlighting key information that may require attention.Forecasting : Provides predictive analytics capabilities, allowing businesses to forecast future trends based on historical data.Real-Time Analytics : Connects to live data sources, offering up-to-date information and insights for decision-making.Collaboration and Integration : Integrates seamlessly with other Microsoft tools like Teams, Excel, and SharePoint, making it easy to collaborate and share reports across teams.
Google Cloud Smart Analytics is a suite of tools that processes and analyzes large datasets using Google Cloud’s AI capabilities. Moreover, it uses generative AI to automate data analysis and generate insights, thereby enabling faster decision-making.
Key Features :
BigQuery : A fast, serverless data warehouse that allows businesses to run large-scale queries without worrying about infrastructure or management overhead.Dataflow : A fully managed service designed to process both batch data and real-time streaming data, enabling businesses to analyze data in real-time.AI and Machine Learning Integration : Offers built-in AI capabilities to automate data classification, predictive modeling, and trend analysis, helping businesses quickly identify opportunities and risks.Automated Data Processing
Tableau is a data visualization tool that helps businesses create interactive dashboards and reports. Additionally, it integrates generative AI to analyze data and automatically generate insights, thus making it easier for users to understand and interpret complex datasets.
Key Features :
AI-Powered Analytics : Helps detect patterns, trends, and anomalies in data using built-in AI, automating the insight discovery process.Natural Language Processing (NLP)Real-Time Data IntegrationCustom Dashboards : Users can design personalized dashboards that are tailored to their specific KPIs and business needs.Integration with Other Tools : Tableau integrates with external platforms such as Salesforce, Google Analytics, and others to provide a comprehensive view of the business data.
Alteryx is a data analytics platform that automates data preparation, blending, and analytics workflows. It integrates generative AI to help users create predictive models and generate actionable insights from multiple data sources.
Key Features :
Data Preparation and Blending : Combines data from multiple sources quickly and easily, without the need for manual data entry or complex scripting.Predictive Analytics : Comes with pre-built tools for creating machine learning models and conducting predictive analysis, streamlining the data science process.Automated Workflows : Automates repetitive data tasks such as cleaning, transforming, and analyzing data.Integration with R and Python : Supports custom scripting, enabling data scientists to write their own machine learning algorithms and models.
H2O.ai is an open-source platform designed for machine learning and AI automation . In addition, it incorporates generative AI, which significantly enhances model training. As a result, businesses are able to build advanced machine learning models for predictive analytics, driving more accurate and actionable insights.
Key Features :
AutoML : Automates the process of model selection, training, and deployment, making machine learning more accessible for non-experts.Scalable Architecture : Designed to handle big data, H2O.ai can work with vast datasets in a distributed computing environment.Deep Learning : Includes tools for building advanced neural networks and deep learning models.Explainable AI : Provides transparency and insights into how machine learning models make decisions, which is essential for trust and accountability.
SAP Analytics Cloud is a cloud-based platform that integrates business intelligence , predictive analytics, and planning. Moreover, it uses generative AI to offer automated insights and predictive capabilities, ultimately enhancing business decision-making. As a result, businesses can make more informed, data-driven decisions with greater efficiency.
Key Features :
AI-Driven Insights : Uses machine learning algorithms to generate insights and detect trends from data.Predictive Analytics : Built-in capabilities allow businesses to forecast future trends and scenarios, improving decision-making accuracy.Real-Time Collaboration : Facilitates collaboration among teams by enabling shared dashboards, reports, and live discussions.Data Connectivity : Seamlessly integrates with SAP’s existing enterprise software systems like S/4HANA and third-party data sources.
Sisense is a cloud-based data analytics platform that leverages AI and machine learning to analyze large datasets. Moreover, it integrates generative AI, delivering actionable insights and predictive analytics through easy-to-use dashboards. This enables businesses to make more informed decisions faster and with greater confidence.
Key Features :
Embedded AI: Provides AI-powered insights directly within dashboards and applications, making it easy to make data-driven decisions on the go.Data Integration: Seamlessly integrates with a variety of data sources, including cloud storage, databases, and spreadsheets, providing a unified view of business data.Predictive Analytics: Uses machine learning models to forecast future trends and identify key data patterns, helping businesses prepare for what’s next.Natural Language Queries: Allows users to interact with their data in plain language, receiving insights in the form of dynamic, easy-to-understand visualizations.
Unlock the Power of Generative AI for Data Analytics with Kanerika At Kanerika, we enable businesses to harness the full potential of Generative AI to transform their data analytics strategies. Our solutions are designed to automate workflows, generate predictive models, and extract valuable insights from complex datasets. By integrating advanced AI technologies, we help businesses make faster, smarter decisions while driving efficiency and reducing operational costs.
We also specialize in leveraging Microsoft’s Fabric and Power BI to enhance data analytics capabilities, enabling businesses to build real-time predictive models, automate reporting, and gain deeper insights through interactive dashboards. Whether it’s generating actionable insights or enhancing customer experiences , we ensure that our clients can tap into the true value of their data, transforming data into a powerful asset.
From predictive analytics and AI-powered reporting to advanced data governance, our services are tailored to solve business challenges—whether you’re optimizing your operations or improving strategic decision-making. We also offer full-scale data migration services, ensuring smooth integration and scalability of your AI-driven data strategies.
With Kanerika as your partner, you’re not just adopting Generative AI—you’re building intelligent, scalable operations that stay ahead in today’s fast-moving, data-driven world.
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FAQs What is generative AI in data analytics? Generative AI (also referred to as gen AI) is a form of artificial intelligence with the capacity to formulate original and accurate responses to user prompts or queries. This is achieved by training the AI using Large Language Models (LLMs).
How can AI be used in data analytics? AI data analytics is designed to support, automate, and simplify each stage of the data analysis journey. AI tools can help with data collection (ingesting from multiple sources) and preparation (cleaning and organizing for analysis).
How can AI be used in data analytics? AI data analytics is designed to support, automate, and simplify each stage of the data analysis journey. AI tools can help with data collection (ingesting from multiple sources) and preparation (cleaning and organizing for analysis).
Can ChatGPT do data analysis? Yes, ChatGPT can be used for data analysis, and it’s often referred to as ChatGPT’s “Advanced Data Analysis” feature. This feature allows users to upload various file formats like Excel, CSV, PDF, and JSON for analysis. It can perform complex analysis based on natural language prompts, using tools like pandas and Matplotlib for visualization.
Can I use AI to analyse data? At its core, AI in data analytics is the application of artificial intelligence (AI) to analyze large sets of data. This allows data analysts and scientists to uncover trends and gain insight into the behavior of consumers or other datasets.
Does Tableau have generative AI? AI in Tableau democratises data analysis and simplifies insights consumption at scale by bringing trusted generative AI to the entire Tableau platform. This next generation of Tableau accelerates time to value and reduces repetitive tasks for the data analyst with smart suggestions and in-product guidance.
How is AI used in data engineering? AI improves data observability by automating monitoring tasks, detecting anomalies quickly, and anticipating possible issues before they affect the business. Such automation enables businesses to optimize data handling in real time, reducing costly errors and increasing overall efficiency.
