Big Data Analytics

What is Big Data Analytics?


Big data analytics is the use of software-based techniques against big data sets. These include structured as well as semi-structured, and unstructured data, from different sources.

These data sets may come from a variety of sources, such as web, mobile, email, social media, and networked smart devices.

Moreover, it allows organizations to learn from their data and use it to identify new opportunities. That more efficient operations, greater profits, and happy customers.

How does it work?

Data scientists use different algorithms and models to discover patterns and trends in the data, which can then be used to guide business decisions.

But raw data is of very little use and it first has to be processed and made fit for analysis. Various methods are used to collect and find insights from varied data sets.


  • First, the data is collected and stored. It might arise from the software, web, or social media.  


  • The data is then organized properly to get accurate results on analytical processing.



  • After cleaning the data, it is analyzed using various statistical analysis techniques such as clustering and regression.


What are the benefits of Big Data Analytics?


Big data analytics has several benefits. Here are some of them:

Improved decision-making

Through the use of data analytics organizations make better decisions by providing insights into customer behavior, and market trends.

Cost savings

It can help organizations save money by identifying inefficiencies and areas for improvement.

Improved customer satisfaction

Data analytics offers insights to organizations regarding customer satisfaction by providing information about customer behavior and preferences.

Competitive advantage

The adoption of big data analytics can help organizations gain a competitive advantage by understanding market trends.


What are some applications of big data analytics?

Big data analytics can be used in various ways. Here are some examples of how it can be used to help organizations:

  • Customer acquisition and retention: Consumer data which can act on trends to increase customer satisfaction.


  • Fraud detection: Data analytics can help detect fraudulent activities. 


  • Healthcare: Data analytics can assist in the healthcare sector to improve patient outcomes.


  • Supply chain management: Analytics can be used to optimize supply chain management.
Share This Article