Home Case Studies Revolutionizing Strategic Implementation with AI in Marketing
Increase in conversion rate
Expansion in the market share
Boost in the customer engagement
The client, a prominent IT solutions provider based in the USA, specializes in developing efficiency apps in addition to their HRM product offerings. Their suite of apps serves various sectors within organizations across diverse industries, facilitating the automation of daily operational processes and contributing to productive workplaces.
The client’s new offering, an efficiency app targeted at freelancers and small business owners, was designed to assist users in managing their tasks, projects, and hours more efficiently. In the crowded USD 8.14 Billion app market, launching a new app to reach a broader target audience for increased user adoption and revenue generation was a mammoth task. Given their limited resources and a plan to maximize efforts, the client required a marketing strategy that addressed budget constraints while accomplishing optimal reach.
Increased User Adoption and Revenue
Tailored marketing messages and optimized ad campaigns increased user adoption of the App, resulting in increased conversions and revenue generation.
Cost-Effective Marketing
Optimized ad spending and automated marketing tasks by introducing AI for business, allowing the client to achieve better reach while saving resources.
Enhanced Brand Awareness
Positioned the client as an industry thought leader by producing high-quality content created with TensorFlow Hub.
Competitive Edge
Saved time and resources by conducting a competitive analysis with AI.
Kanerika is a premier provider of data-driven software solutions and services that facilitate digital transformation. Specializing in Data Integration, Analytics, AI/ML, and Cloud Management, Kanerika prides itself on its expertise in employing cutting-edge technologies and agile methodologies to ensure exceptional outcomes. With a proven track record across various industries, Kanerika maintains rigorous quality standards, backed by ISO 27701 & 27001 certification, SOC II, and GDPR compliance. We are also CMMi Level 3 appraised, further accentuating our commitment to quality service delivery. As a distinguished partner of Microsoft, AWS, and Informatica, Kanerika’s commitment to innovation and strong partnerships positions it at the forefront of empowering businesses for their growth.
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