Home Case Studies AI Stylist and Conversational Concierge for Omnichannel Shoppers
Increase in add-to-cart rates
Uplift in average order value
Reduction in customer service workload
The client is a luxury jewelry and apparel retailer serving customers across multiple global markets. With a focus on premium, high-value products, the brand sought to improve online engagement and create a more interactive, personalized shopping experience. Their challenge was to replicate the human touch of in-store stylists in a digital environment while maintaining brand exclusivity and customer trust.
Shoppers often hesitated to purchase high-ticket jewelry online without expert guidance, leading to lower engagement and lost sales opportunities. Limited human support during off-hours and international operations further contributed to rising cart abandonment rates and inconsistent customer experiences.
To address these challenges, the retailer introduced an AI-powered stylist and conversational shopping assistant to personalize product recommendations, guide customers through their purchase journey, and provide 24/7 assistance across digital and physical touchpoints.
The implementation of an AI-powered stylist and virtual concierge transformed the customer experience. By offering personalized product suggestions and real-time guidance, the retailer successfully increased shopper confidence and improved conversion rates.
With tailored recommendations and dynamic interaction capabilities, customers were more inclined to explore premium collections and complete purchases. This led to a measurable improvement in overall order values and purchase frequency.
By automating routine interactions and providing intelligent self-service options, the solution significantly reduced the burden on customer service teams. The workforce could now focus on complex inquiries, resulting in faster response times and better customer satisfaction.
Integrating AI-driven recommendations across online platforms and in-store kiosks created a unified, consistent shopping experience. Customers could now enjoy personalized engagement across every touchpoint, strengthening brand loyalty and enhancing operational efficiency.
Kanerika is a premier provider of data-driven software solutions and services that facilitate digital transformation. Specializing in Data Integration, Analytics, AI/ML, and Cloud Management, Kanerika prides itself on its expertise in employing cutting-edge technologies and agile methodologies to ensure exceptional outcomes. With a proven track record across various industries, Kanerika maintains rigorous quality standards, backed by ISO 27701 & 27001 certification, SOC II, and GDPR compliance. We are also CMMi Level 3 appraised, further accentuating our commitment to quality service delivery. As a partner of Microsoft, Databricks, AWS, and Informatica, Kanerika’s commitment to innovation and strong partnerships positions it at the forefront of empowering businesses for growth. Moreover, recently Kanerika was recognized as the preferred Microsoft Fabric partner and is uniquely positioned to access the Microsoft resources for its various enterprise product implementations.
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