Transforming Sales Forecasting with AI-Driven Insights

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Home Case Studies Transforming Sales Forecasting with AI-Driven Forecasting and Insights

85%

Accurate Sales Forecasts

100%

Granular Insights

50%

Increase in Identifying Customer Churn Risk

About Client

ABX is a manufacturer of innovative flexible packaging solutions for a variety of industries, such as food & beverage, healthcare & medical, beauty & personal care, and specialty & industrial. Headquartered in Charlotte, NC, and with eight manufacturing facilities across the U.S., ABX’s capabilities include film extrusion, converting, bagging and pouching, design consulting, flexographic printing, custom laminations, quality testing, and technical expertise to ensure that the products run efficiently on any machine.

Unveiling Success

Transforming Sales Forecasting with a Data-Driven Approach for Greater Accuracy

ABX faced challenges with their old sales forecasting approach, which relied heavily on manual methods and gut instincts. This process was prone to errors and often failed to provide useful insights, making it difficult to make informed business decisions. ABX aimed to overhaul their forecasting to a more reliable, data-driven system that would deliver precise sales projections.

Client’s Challenges

Relying heavily on manual forecasting methods led to significant inaccuracies, which complicated strategic planning and resource allocation
Inability to effectively leverage historical sales data resulted in missed opportunities to optimize their sales strategies according to past trends
Inaccurate market demand predictions often caused surplus inventory or stockouts, adversely affecting sales performance and customer satisfaction

Our Solutions

Developed an AI prediction model using time series and regression analysis to forecast sales with high accuracy.
Delivered detailed insights for strategic decision-making at the product, customer, and plant levels.
Enhanced the model with an LLM module to classify customer behaviors, identifying churn-prone, inconsistent, and consistent buyers with clear explanations for each category.
Integrated insights into a Power BI dashboard, providing real-time, actionable data to sales teams and executives for improved decision-making.

Tools and Technologies Deployed

Business Outcomes

Unlocking Smarter Decisions with Enhanced Customer Understanding

Accurate Forecasting

85% accurate sales predictions were delivered, dramatically reducing manual errors and reliance on intuition.

Granular Decision Support

Detailed, multi-level insights empowered more informed and strategic decision-making.

Customer Insights

Actionable classifications provided deeper understanding of customer behaviors, enabling tailored sales strategies.

Enhanced Visibility

Streamlined data access through a PowerBI dashboard boosted overall operational efficiency.

Why Kanerika?

Kanerika is a premier provider of data-driven software solutions and services that facilitate digital transformation. Specializing in Data Integration, Analytics, AI/ML, and Cloud Management, Kanerika prides itself on its expertise in employing cutting-edge technologies and agile methodologies to ensure exceptional outcomes. With a proven track record across various industries, Kanerika maintains rigorous quality standards, backed by ISO 27701 & 27001 certification, SOC II, and GDPR compliance. We are also CMMi Level 3 appraised, further accentuating our commitment to quality service delivery. As a distinguished partner of Microsoft, AWS, and Informatica, Kanerika’s commitment to innovation and strong partnerships positions it at the forefront of empowering businesses for their growth.