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Sealink Travel Group is a publicly listed transport and tourism operator, delivering world-class customer service and brilliant holiday experiences for visitors and residents of Australia. Australia has always been a hot spot for tourism, but the devastating fires and floods of 2019 shook confidence in the market. The leadership of Sealink Travel realized that they needed to consider a strategic diversification while continuing to improve existing business results.
Sealink decided to address these issues by implementing a new, fully integrated marketing, sales and product analytics system, which would give the Firm a more accurate and timely view of its business. Leadership needed a real-time snapshot of everything from marketing campaign success to future bookings, sales by territory, and product pricing analysis. They also wanted a more holistic understanding of the firm’s total participation and market success to evaluate potential acquisitions more easily, as well as a standardized toolset to make future acquisitions seamless.
The new system needed to integrate market and financial information from a wide variety of internal and external data streams, some of which were commercial, and others, homegrown. Unlocking the power of this information required an easy-to-use analysis and visualization system supporting sales, marketing, finance, and business executives with data across geographies, clients, companies, and products without compromising data security. With a potential acquisition on the horizon, the leadership approached this project intending to preserve capital.
Create radical productivity by curating information for people who know the data best, while ensuring security and compliance. and prepare any data, wherever it’s found.
Harness the power of your data by leveraging technology to drive strategies to extract actionable intelligence and get an edge over your competitors.
Make your business strategy truly agile by getting a flawless data system architecture that adapts to the rapid changes in the data medium and technologies.
Bring your ideas to life – From Conceptualization, design, development, marketing- we’ve got you covered every step of the way.
Connect your heterogeneous data systems to get a unified view using the best integration tools giving performance and cost-effective advantage.
Streamline operational efficiency by combining data analysis and business intelligence on real-time data and daily logs.
Create a superlative user experience for your users using the best user experience strategy and craft interfaces that are a joy to use.
Avoid lengthy data modeling projects and obtain self-service analytics in the cloud or on-premises in minutes and not days or months.
Kanerika experts designed and deployed a cloud-based, multi-tenant business intelligence system that enabled Sealink to leverage the platform’s distributed network access and elasticity for demand at a low capital cost.
Kanerika collected, normalized, and integrated disparate data streams, established data security down to the individual row, and provided Sealink with a visualization system that accommodated less skilled or ad hoc users.
The system enables both on-demand dashboard access to metrics like top-performing travel packages and high-grossing clients as well as regular report access for repetitive needs like month-over-month bookings and revenue growth.
The marketing team implements effective campaigns through targeted sales analysis. Sales management has visibility into problem areas and can quickly identify opportunities to drive higher revenues.
Improved campaign and sales information organized by offer enable optimized product pricing.
Senior executives have a fully integrated view of the business and its participation across target markets as well as a powerful tool to evaluate acquisitions and integrate new business offerings. The upcoming strategic acquisition will provide Sealink with a stronger, more balanced business in the years to come.
Kanerika is a niche consulting firm building efficient enterprises with deployment of automated, integrated and analytics solutions. Kanerika enables efficient enterprises through its unique digital consulting frameworks and AIOps enabled compostable solution architecture. We partner with some of the top vendors to solve some of the critical data and process related challenges. We help some of the top brands across the globe in increasing their speed to respond in evolving market conditions, reducing their cost of operations, empowering them with the right tools and insights for effective decision making.
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