Kanerika experts designed and deployed a cloud-based, multi-tenant business intelligence system that enabled Sealink to leverage the platform’s distributed network access and elasticity for demand at a low capital cost.
Kanerika collected, normalized, and integrated disparate data streams, established data security down to the individual row, and provided Sealink with a visualization system that accommodated less skilled or ad hoc users.
The system enables both on-demand dashboard access to metrics like top-performing travel packages and high-grossing clients as well as regular report access for repetitive needs like month-over-month bookings and revenue growth.
The marketing team implements effective campaigns through targeted sales analysis. Sales management has visibility into problem areas and can quickly identify opportunities to drive higher revenues.
Improved campaign and sales information organized by offer enable optimized product pricing.
Senior executives have a fully integrated view of the business and its participation across target markets as well as a powerful tool to evaluate acquisitions and integrate new business offerings. The upcoming strategic acquisition will provide Sealink with a stronger, more balanced business in the years to come.