21%

Increase in conversion rate

25%

Expansion in the market share

32%

Boost in the customer engagement

Technologies Used

TensorFlow
TensorFlow
TensorFlow Hub 300
TensorFlow Hub
300x76-PowerBI
Power BI
Client Profile

The client, a prominent IT solutions provider based in the USA, specializes in developing efficiency apps in addition to their HRM product offerings. Their suite of apps serves various sectors within organizations across diverse industries, facilitating the automation of daily operational processes and contributing to productive workplaces

Business Context

The client's new offering, an efficiency app targeted at freelancers and small business owners, was designed to assist users in managing their tasks, projects, and hours more efficiently. In the crowded USD 8.14 Billion productivity app market, launching a new app to reach a broader target audience for increased user adoption and revenue generation was a mammoth task. Given their limited resources and a plan to maximize efforts, the client required a marketing strategy that addressed budget constraints while accomplishing optimal reach

Challenges

Challenges

Limited marketing budgets for reaching a broader target audience resulted in restricted user adoption and revenue generation​​


Suboptimal marketing strategies couldn’t effectively address the preferences of the target audience, making campaigns ineffective​​


Reaching a larger target audience in a highly competitive market came with a high cost, leading to less user acquisition​


Solution

Developed an AI-based market research model to gather insights and tailor marketing messages for improved campaigns​


The AI in marketing solution optimized campaigns by analyzing data, recommending strategies to achieve cost-effective conversion​ ​


Leveraged AI for content creation while resonating with target audience needs, establishing brand awareness​​

Solutions

Challenges

Limited marketing budgets for reaching a broader target audience resulted in restricted user adoption and revenue generation​


Suboptimal marketing strategies couldn’t effectively address the preferences of the target audience, making campaigns ineffective​


Reaching a larger target audience in a highly competitive market came with a high cost, leading to less user acquisition​


Solution

Developed an AI-based market research model to gather insights and tailor marketing messages for improved campaigns​


The AI in marketing solution optimized campaigns by analyzing data, recommending strategies to achieve cost-effective conversion​​


Leveraged AI for content creation while resonating with target audience needs, establishing brand awareness​​

Business Impact

Increased User Adoption and Revenue

Tailored marketing messages and optimized ad campaigns led to higher user adoption of the App, resulting in increased conversions and revenue generation

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Cost-Effective Marketing

Optimized ad spending and automated marketing tasks by introducing AI for business, allowing the client to achieve better reach while saving resources

insights-icon

Enhanced Brand Awareness

Positioned the client as an industry thought leader by producing high-quality content created with TensorFlow Hub

growth-icon

Competitive Edge

Saved time and resources by conducting a competitive analysis with AI

Why Kanerika?

Kanerika is a premier provider of data-driven software solutions and services that facilitate digital transformation. Specializing in Data Integration, Analytics, AI/ML, and Cloud Management, Kanerika prides itself on its expertise in employing cutting-edge technologies and agile methodologies to ensure exceptional outcomes. With a proven track record across various industries, Kanerika maintains rigorous quality standards, backed by ISO 27701 certification, SOC II, and GDPR compliance. As a distinguished partner of Microsoft, AWS, and Informatica, Kanerika’s commitment to innovation and strong partnerships positions it at the forefront of empowering businesses for their growth.

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