The insurance industry has traditionally been a laggard when it comes to embracing digital transformation, but recent evidence suggests a shift in attitude.

In today’s highly competitive global business environment, insurance companies must leverage data and analytics more effectively than ever before to remain relevant. This entails gaining a deeper understanding of the market than their rivals, sharing and utilizing information internally and externally with ease, and incorporating analytical insights into every aspect of the decision-making process.

The good news is that insurance firms have technology on their side. Data automation platforms now enable insurance organizations of all sizes to establish foundational data and analytics capabilities, empowering them to confidently navigate the challenges ahead and prepare for what lies beyond.


Current Trends in the Insurance Industry: A Look at the Numbers

  • According to research firm Gartner, almost 60% of insurance executives report increased funding in digital innovation brought on by the pandemic, a trend that could continue until 2025.
  • Over 50% of top insurance decision makers consider Big Data analytics and IoT as the top two technologies necessary for digital transformation in the next three years.
  • The two most significant challenges cited by respondents are increasing data complexity and competition against disruptors, such as InsurTech startups (both slightly over 30%).
  • A little more than a quarter feel internal resistance to technology adoption and increased data silos are also critical challenges for the insurance sector. 
  • Over 50% of respondents said their data management operation is to some degree sophisticated, effectively managing their data but still facing some data silos.
  • Nearly half of the respondents (43%) consider their data management operations “highly sophisticated,” with state-of-the-art data pipelines that feed the entire business with clean, usable, and contextualized data.


Why Insurance Needs to Embrace Data Automation?

The impact of data automation and DataOps on the insurance industry has been significant. Insurers have been able to use data to understand their customers better, leading to providing targeted products and services. They have also been able to identify patterns and trends in their data, which can be used to identify new business opportunities and improve the overall customer experience.

Furthermore, data automation and DataOps have enabled insurers to reduce costs and improve efficiency. By automating routine tasks and streamlining data processing, insurers have been able to free up resources and focus on customer engagement and risk management.

In addition, the use of data automation and DataOps has led to the development of better risk models. This has enabled insurers to calculate premiums accurately, reduce fraud, and identify potential risks. Enabling this move has benefited not only insurers but also policyholders who are able to buy more personalized insurance products.

Insurance companies wishing to remain competitive and profitable must prioritize collecting and managing data, utilizing data, and developing data automation as core business practices.


The following are additional imperatives for the insurance industry:

  • Gain more knowledge about the insurance marketplace compared to their competitors.
  • Obtain more information about their customers, whether they are consumers or commercial businesses, than their rivals.
  • Share and make use of information easily across the organization and avoid data silos.
  • Handle higher analytics workloads as demand increases from all segments of the business.
  • Respond promptly to evolving legislation and respect data privacy laws.
  • Incorporate 360-degree analytical insights in decision-making, including pricing, risk management, underwriting, claims processing, and offering satisfactory customer experience.

What are Data Automation and DataOps?

Data automation is the process of automating data collection, analysis, and utilization. It is used to streamline data processing, reduce errors, and improve decision-making processes.

Data automation has transformed the underwriting process in the insurance industry, enabling insurers to gather data on potential policyholders more quickly and accurately by automating data flows. It can be used to calculate premiums, analyze risk, and identify fraud.

DataOps, on the other hand, is a process that aims to streamline the delivery of data by creating collaboration between data engineers, data scientists, and data analysts. It aims to speed up the delivery of data, reduce errors, and create a more efficient data ecosystem. DataOps has been used in the insurance industry to streamline claims processing, improve fraud detection, and develop more accurate risk models.


FLIP to the Better Side – Automate Your Data With Our Zero-Code Tool

Are you tired of spending endless hours writing code for your data automation tasks? FLIP has the solution – with its zero-code platform, you can streamline your processes instantly.

FLIP is a cutting-edge data automation tool developed by Kanerika, designed to meet the insurance industry’s needs. By streamlining processes and improving data management, FLIP enables insurers to make better decisions more quickly.

One of the key benefits of FLIP is its ability to automate data entry and processing tasks, freeing up valuable time and resources. FLIP achieves this through customized data templates specifically built for the insurance industry that removes manual data entries and optimizes data flows with responsive automated processes.

Another significant advantage of FLIP is its ability to identify patterns and trends in data that might otherwise go unnoticed. By analyzing large amounts of data quickly and accurately, FLIP provides insurers with valuable insights that can inform business decisions and improve outcomes. FLIP also ensures data traceability and keeps track of all data conversions.

Finally, by automating compliance-related tasks, FLIP reduces the risk of errors or oversights, ensuring that insurers remain compliant with regulatory bodies and can avoid penalties.

If you’re looking to improve your business processes and make more informed decisions through data, FLIP is the perfect tool for you. Sign up for FLIP today and get a free 30-day demo of our product!


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